Environmental scanning is one of the important factor towards a successful campaign. It can an be anti-drug, tree-planting, anti-smoking, and other campaigns applicable in response to the issues of the society. Almost all of my classmates had those advocacy. Hmmm...I was thinking of what possible issues i could come up with a solution in my area. Until I found out that it could be an anti-child labor campaign. Yes! This is a very hot issue in the province of Negros Island. Domestic helpers, sugar cane plantation workers, fishing laborers and other works that involves children. Sometimes or most of the time in the countrysides children do not go to school instead they work for their families. Parents also are not aware maybe that their children have the right to education. Nevertheless, lack of education and extreme poor condition led them to have their kids work to earn. But how could I launch the campaign? Is there enough support from the government? Is there a valid reason or legal basis that children doesn't need to work and earn for their parents? After several research, I found the Human Rights law and also the rules under the International Labor Organization or ILO. In fact, there are ILO representatives in many areas of the country to help the children. To find out the effectiveness of the campaign and how feasible it is? I made a SWOT analysis for this. In marketing, SWOT analysis is a very good strategy in planning method that is used to evaluate how strong or weak the business is and to test the degree of opportunities and threats therein.
The social marketing focus and environmental scanning is very informative and useful in the implementation of our group project. God bless us!
The social marketing focus and environmental scanning is very informative and useful in the implementation of our group project. God bless us!